New User Onboarding Alerts
New User Onboarding alerts are presented to the user when they first sign up for an account on both SCRUFF or Jack’d apps. In both designs, sections of the respective apps that were chosen by the marketing team are highlighted. Each slide is accompanied by short, explanatory copy to further contextualize the key features.
With the design portion of this project, it was tantamount to keep communication — both written and visual — short, sweet, and clear.
In both versions, the translation to more than 10 languages in the SCRUFF app and six in the Jack’d app were taken into consideration. The largest markets for each app also featured localized product shots with country- and region-specific models and text, further tailoring the onboarding alert for the user.
From a design standpoint, this was an organizational challenge that proved to be very important for engagement.
With this updated format, our metrics indicated that the majority of users who were presented with the design swiped through to the last slide of the alert, marking it as a resounding success.
